David R. Miller
President

With over twenty-five years of experience in the sports marketing field, ISM's President Dave Miller provides his clients with valuable insight into the business world of sports.

Dave started as the corporate sales director for the San Diego Sockers where he had a lead role in increasing the fan base and revenue streams of the North American Soccer League Franchise. This success led Dave to an eleven year position as the Sales and Marketing Consultant of the San Diego Chargers during which he served as Executive Producer for in-house television properties and was the team's number one revenue generator each of his eleven years.

Dave also worked with Chargers star linebacker Junior Seau, securing endorsement contracts with GTE, McDonalds and Carl's Jr.

In January of 1999, Dave decided to expand his services to encompass the entire sports marketing field by founding ISM. Since it's inception, ISM has developed and managed events in diverse fields including: Celebrity Golf, Celebrity Poker, WUSA, International Soccer, Rugby and Yachting.

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Cheryl Smith-Lemox
Senior Vice-President of Marketing & Promotions

Cheryl came to ISM with nearly twelve years of experience in the sports marketing field, including the San Diego State University Athletic Department, America's Cup and ten years with the San Diego Padres Baseball Club.

During her career with the Padres, Cheryl managed the club's on-field activities and ceremonies, advertising and special events. During her last three years as the Director of Corporate Services, Cheryl was responsible for over 100 corporate client relationships and the Club's promotional activities, including Major League Baseball's first ever title sponsorship program.

Cheryl joined ISM in November of 2000. Her responsibilities include creating and executing all the multi-faceted marketing and promotional ideas, advertising, public relations and event promotions. She is also responsible for creating strategic alliances and media partnerships with a variety of organizations. In addition, she develops programs and events for ISM's marquee events to help drive attendance and provide unique branding and media sponsorship opportunities.

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Doug Sampson
Vice-President of Operations & Creative Services

Doug's career in Sports Marketing began with the International Hockey League - San Diego Gulls Hockey Team in 1992. He then moved to the San Diego Chargers Football Club in 1995 where he began in their Marketing Department and eventually became the team's New Media and Promotions Manager. In addition to managing all aspects of the Chargers advertising, game promotion and team publications, he created and developed the Chargers' Internet site, which was one of the NFL's most imaginative.

With fifteen years of experience in professional sports, advertising and event management, Doug adds a wealth of creativity to ISM. His responsibilities include all web-site development, marketing, promotions and maintenance, graphic design, production of collateral materials and all aspects of operations for ISM events and promotions.

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Allison Elliott
Event Manager

Allison joined ISM in June of 2002 after receiving a degree in Public Relations from Texas Tech University and completing an internship at SeaWorld San Antonio.

Allison has been an integral part of the ISM team, working in a variety of professional positions and capacities. Allison is currently responsible for celebrity participation, maintaining corporate client relationships, facilitating travel industry associations as well as event operations, sales and other planning activities associated with ISM's events.

Allison's experience and expertise makes her a valuable asset to the event planning industry.

 

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Deanna Sampson
Human Resources & Accounting

Deanna joined ISM in 2005 to manage the Human Resource Department and handle all bookkeeping. She brings with her 35 plus years of accounting and bookkeeping experience spending 33 with the Southland Corporation (parent company of 7-Eleven convenience stores).

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